We are the engine of the industry, we promote the generation of more than 1,200,000 quality jobs in all corners of Latin America and we contribute to the social, economic and technological development of local communities, countries and the region as a whole. We must continue promoting discussions to lead the challenges that lie ahead.
Alacero Alacero Summit 2022 will take place on November 16 and 17, in Monterrey, Mexico. The capital of Nuevo León shares a border with the United States and has a strategic location that makes the
destination an important logistics center and industrial hub. It is not a coincidence that the first
Latin American blast furnace was founded there in 1900.
Fortunately, this year we will be able to meet again in person, generating networking spaces. We hope
to receive between 500 and 600 people in the selected venue.

We believe in the importance of encouraging a close bond with those who are part of our community and the steel value chain. It will be an honor to count with your presence in Monterrey to learn about the latest developments in the industry, discuss possible solutions to the problems we face and exchange experiences with the protagonists who are creating today the sustainable industry that the world of the future demands us.
Megatrends in the use of Steel
The future of mobility
Steel Construction
Sustainability
Energy Matrix
Disruptive Innovation
Green Policy
Talents for our industry
Markets &
Geopolitics
Latin-American Context
Global Context
Megatrends in the use of Steel
The future of mobility
Steel Construction
Sustainability
Energy Matrix
Disruptive Innovation
Green Policy
Talents for our industry
Markets &
Geopolitics
Latin-American Context
Global Context
Schedule
[9:30 a 15:00] USA (CDT), Colombia, Ecuador y Perú (UTC-5)
[10:30 a 16:00] USA (EDT), Venezuela (UTC-4)
[11:30 a 17:00] Brasil, Argentina y Chile (UTC-3)

PRE-ACREDITATION NOV 15, 2022
FIESTA AMERICANA HOTEL RECEPTION: FROM 12 TO 20
PABELLON M CONVENTION CENTER: FROM 12 TO 20

Eduardo P. Braun
Host
Eduardo Braun. Author of: “People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results”.
- He has interviewed Clinton, Blair, Gorbachev, Giuliani, Greenspan and Uribe. He managed to touch their souls.
- He conducted the main interviews at the World Business Forum, in NY. He was Director of Management TV.
- He is an engineer and was a Partner of HSM. He has interacted with the great leaders of the world.
- In addition to leading Q&A sessions and panels, he would help “ground” the ideas of the speakers, drawing conclusions
Wednesday November 16
8:30 - 8:55 am
OPENING
8:45 - 8:55AM

Alejandro Wagner
Speaker
Alejandro Wagner is Argentine, Industrial Engineer and has an Executive MBA from IAE Business School. He has more than 15 years of solid public-private experience, working in commercial and planning positions in large mass consumption companies and in the regional and global steel industry. In the public sector, he was general director at the Argentine Investment and International Trade Agency. As Executive Director of Alacero, he promotes the sector’s transition towards an increasingly sustainable, innovative and safe management, working together with leaders of the main companies in the sector, government agencies and international organizations, bringing the vision of the Latin American steel industry to the world.
Executive Director of Alacero
8:55 - 10:40 AM
Political, Social and Economic Scene
8:55 - 9:40AM
The new global map in the context of COVID and the war and its impacts for Latin America

Cayetana Álvarez de Toledo
Keynote Speaker
Cayetana Álvarez de Toledo is one of the most brilliant Spanish politicians, journalists and intellectuals of her generation. As a journalist, she has been noted for her intelligent political analyses, her incisive interviews with great political figures and intellectuals of our time. But it is in politics where the figure of Cayetana has caused the greatest impact. Deputy first for Madrid for two legislatures and from April 2019 for Barcelona, she was Spokesperson for the Popular Parliamentary Group in Congress until August 2020.
Her vigorous leadership in the face of populism and nationalism, her bold denunciation of the evils of contemporary politics, her brilliant defense of modern Enlightenment values and her bid for democratic regeneration have won him followers beyond his party and his country. An extraordinary speaker, her parliamentary interventions and speeches have gone viral in Spain and Latin America.
9:40 - 10:40AM
Perspectives for Latin America: Industry as an engine of inclusive development

Carlos Elizondo Mayer-Serra
Speaker
Carlos Elizondo Mayer-Serra is a professor at the School of Government and Public Transformation at the Tecnológico de Monterrey, in Mexico City. He has a Master’s degree and a doctorate in political science from the University of Oxford, UK. His latest book, published in January 2021 by Penguin Random House, is entitled: And my word is the law. AMLO at the National Palace.

Andrés Malamud
Speaker
Andrés Malamud is a researcher at the Institute of Social Sciences of the University of Lisbon. Graduated in Political Science from the University of Buenos Aires, he obtained his doctorate from the European University Institute (Florence). His research interests span democratic institutions, foreign policy, and regional integration processes. His geographical areas of specialization are Europe and Latin America.

Ricardo Sennes
Speaker
Ricardo Sennes is a partner of Prospectiva. He specializes in political and economic scenarios, development and implementation of public policies.
Currently Sennes is senior fellow of the Brazilian Center for International Relations (CEBRI), a nonresident fellow of the Atlantic Council, and a member of the Editorial Board of the Foreign Affairs en español journal.
He also is political and economic commentator at TV news program Jornal da Cultura and frequently guest commentator at Globo News. Sennes holds a bachelor in Economics and a PhD in Political Science from the University of São Paulo (USP).
10:40 - 11:05 AM
Coffee Break
11:05 AM - 12:35 PM
THE ROLE OF STEEL IN SUSTAINABLE DEVELOPMENT: MEGA TRENDS IN MOBILITY AND CONSTRUCTION
11:05 - 11:50PM
Megatrends in the Construction Industry

Ricardo Mateus
Speaker
Born in Tubarão, a city in southern Brazil, Ricardo Mateus is a civil and production engineer. In 1999, he began his professional career as a welder and assembler of metal structures, performing these functions for about 10 years in the family company.
Passionate about innovation, he sought knowledge and qualifications to found, in 2016, Brasil ao Cubo (BR3), a construtech focused on agile construction solutions, a pioneer in volumetric off-site construction in the country. Today Brasil ao Cubo works in several Brazilian states and is recognized for its excellence in conducting and executing projects quickly and efficiently.

Lucas Salvatore
Speaker
Lucas Matias Salvatore is married and has one son. Entrepreneur and Argentine Businessman, founding partner and commercial director of TDL Rejillas Metálicas, of MURBANO, founding partner and director of IDERO, REAL STEEL and GRUPO SALVATORE.
Idero is a construction company that integrates industry with architecture. It takes advantage of the benefits of steel to achieve a more ecological, modern and durable construction.

Martín Berardi
Speaker
Martín Berardi is an Industrial Engineer graduated from ITBA and holds a Master in Sciences of Management from Stanford University.
He joined the Techint Group in 1980. He is currently CEO of TERNIUM ARGENTINA, the largest steel manufacturer in Argentina and part of Ternium, a leading flat steel producer in Latin America with 17 production centers in Argentina, Brazil, Colombia, Guatemala, Mexico and the United States of America. Ternium manufactures a wide range of high value-added products for customers of different industries in the region.
He is Vice President of the Cámara Argentina del Acero (Argentine Steel Chamber), former President of the Latin American Steel Association (ALACERO) and current Director for Argentina.
He was previously CEO of SIDOR in Venezuela (2000-2004), General Director of Tenaris Tamsa in Mexico (1995-2000) and Tenaris Siat in Argentina (1992-1995).
He is also a member of the Board of Directors of the Instituto Tecnológico de Buenos Aires (ITBA), a member of the Board of IDEA in Argentina and member of the Board of FUNDECE.
His hobbies are reading, playing golf and traveling with his family.
Twitter: @_MartinBerardi
11:50 - 12:35PM
Sustainable mobility

Francisco Garza
Speaker
President and CEO
General Motors of Mexico, Central America, and the Caribbean
Francisco has more than 24 years of experience in the automotive industry in Mexico and in several countries. He began his career in the Distribution Area, where he held different commercial responsibilities.
In 1998, he joined General Motors Acceptance Corporation (GMAC) where he held the position of Operations Manager, being responsible for the launching of the Extended Warranty Program in Mexico. In 2001, he was promoted to Sales and Marketing Director for Mexico, where he was responsible for the financing program strategy for General Motors.
His first international assignment was in 2005, when he was promoted to Chairman of the Board and Chief Executive Officer for GMAC in Ecuador; following this assignment, he was appointed Chairman of the Board and Chief Executive Officer for GMAC in Argentina and, in 2009, he was appointed Chairman of the Board and Chief Executive Officer of GM Financial Mexico, becoming the first Mexican to take the reins of this business.
In 2011 he was appointed Vice President of Sales, Service and Marketing for General Motors de Mexico, Central America and the Caribbean, and as of September 1, 2019, he was promoted to President and Chief Executive Officer. In this position, he is responsible for both the Export and Domestic Market businesses.
General Motors has 86 years in Mexico, selling vehicles of brands such as Chevrolet, Buick, GMC, Cadillac and has production plants in Coahuila, Guanajuato, SLP, State of Mexico; a Regional Engineering Center, Parts Warehouse in Toluca and Corporate Offices in CDMX; being the number one employer in the industry with 21,000 direct employees and the main producer and exporter in the sector.
Francisco is a member of the Board of Directors of different Chambers and Associations, such as the Mexican Association of the Automotive Industry (AMIA), the American Chamber of Commerce (AmCham) and the Executive Council of Global Enterprises (CEEG). He also chairs the Corporate American Advisory Council of The American Society of Mexico (AMSOC).
He holds a bachelor’s degree in Business Administration from Universidad Valle Continental and a Master’s degree from IDE Business School – an institution endorsed by the University of Navarra – IESE; and has attended different programs at universities such as Stanford University and the Massachusetts Institute of Technology (MIT).

Polo Cedillo
Speaker
Proeza Group CEO
Since 1995, he has held different functions within Metalsa, being CEO of the same company since 2009. As of August 2020, he has served as CEO of Grupo Proeza. Grupo Proeza is a group with a presence in 8 countries, with more than 14,000 collaborators, made up of Metalsa (largest truck chassis manufacturer in the world), Zano (largest orange processor in Mexico) and Proeza Ventures (first mobility fund in Latin America). Polo studied Public Accounting at the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM). He is a Certified Public Accountant in the United States by the Texas State Board of Public Accountancy. He has a Master’s degree in Administration Sciences from Stanford University. He is President of the Council of the Center of the School of Engineering and Sciences of TEC de Monterrey and Director of the company BOCAR. He was president of the Nuevo León Automotive Cluster and founding president of the Nuevo León 4.0 Initiative Polo is the father of three children and until this morning he was happily married.

Máximo Vedoya
Speaker
Máximo Vedoya is the CEO of Ternium, one of the main steelmakers in the Americas. Máximo Vedoya is also President of the Latin American Steel Association (Alacero), President of the National Chamber of the Iron and Steel Industry (Canacero) in Mexico, Vice President of the Chamber of the Industry of Transformation (Caintra) Nuevo León and Vice President of the Confederation of Industrial Chambers (Concamin). He graduated as an Industrial Engineer from the Instituto Tecnológico de Buenos Aires (Argentina) and studied a Master Degree of Science in Management at Stanford University (USA).
12:35 - 2:00 PM
STEEL DIALOGUES: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY

Jefferson de Paula
Speaker
Jefferson De Paula is President of ArcelorMittal Brasil, CEO of Longos and Mineração LATAM. Member of the ArcelorMittal Group Executive Committee, he has been working in the steel industry for over 36 years. He has been with the group since 1991, having held various executive positions in Brazil, Argentina, the Americas and Europe.
As an outsider to the ArcelorMittal group, Jefferson is currently vice-president of the board and member of the strategic council of the Associação das Indústrias do Estado de Minas Gerais (FIEMG), president of the board of directors of Instituto Aço Brasil and member of the executive council of Associação Latino-Brasil. American Steel (ALACERO).
Jefferson holds a degree in metallurgical engineering from Universidade Federal Fluminense (Brazil), and has executive training at business schools such as Fundação Dom Cabral (Brazil), Universidad Austral – IAE School of Business (Argentina), Insead (France) and Kellog School of Management, Northwestern University (USA).

David Gutiérrez Muguerza
Speaker
Industrial Engineer graduated from Purdue University in West Lafayette, Indiana in the United States. Since 1987, Gutiérrez has held different positions within DEACERO, a steel company founded by his father, Don César Gutiérrez, in Monterrey, Nuevo León, in 1952. He is currently the General Director of DEACERO. In addition, he is part of the Board of Directors of the University of Monterrey, the Chamber of the Transformation Industry of Nuevo León and the Employers’ Confederation of the Mexican Republic. Since December 2021, he has chaired the National Chamber of the Iron and Steel Industry.

Gustavo Werneck
Speaker
Gustavo Werneck is the president of Alacero and has been CEO of Gerdau since January 2018 and a member of the Company’s Board of Directors since 2019. Previously, he led the Gerdau Aceros Brasil operation, the Company’s main business in the country. He has been with the Company since 2004, having held different strategic positions, such as Corporate Director of Information Technology (CIO), Industrial Director of Gerdau India and Industrial Director of Gerdau Aceros Especiales. He is also a board member of the Instituto Aço Brasil, of Together We Are + and of Amcham (American Chamber of Commerce), and Emeritus Board Member of Conscious Capitalism. Gustavo is coordinator of Grupo Impacto, of the CEO’s Legacy (Fundação Dom Cabral).

Máximo Vedoya
Speaker
Máximo Vedoya is the CEO of Ternium, one of the main steelmakers in the Americas. Máximo Vedoya is also President of the Latin American Steel Association (Alacero), President of the National Chamber of the Iron and Steel Industry (Canacero) in Mexico, Vice President of the Chamber of the Industry of Transformation (Caintra) Nuevo León and Vice President of the Confederation of Industrial Chambers (Concamin). He graduated as an Industrial Engineer from the Instituto Tecnológico de Buenos Aires (Argentina) and studied a Master Degree of Science in Management at Stanford University (USA).

Alejandro Wagner
Speaker
Alejandro Wagner is Argentine, Industrial Engineer and has an Executive MBA from IAE Business School. He has more than 15 years of solid public-private experience, working in commercial and planning positions in large mass consumption companies and in the regional and global steel industry. In the public sector, he was general director at the Argentine Investment and International Trade Agency. As Executive Director of Alacero, he promotes the sector’s transition towards an increasingly sustainable, innovative and safe management, working together with leaders of the main companies in the sector, government agencies and international organizations, bringing the vision of the Latin American steel industry to the world.
2:00 - 3:30 PM
LUNCH
7:30 - 10:30PM
CANACERO and ALACERO (FURNACE 3)
CANACERO AND ALACERO DINNER OF HONOR
CANACERO AND ALACERO ARE PLEASED TO INVITE YOU TO THE DINNER OF HONOR TO BE HELD AT THE HORNO 3 MUSEUM IN PARQUE FUNDIDORA.
PICK UP AT HOTEL FIESTA AMERICANA, CROWNE PLAZA AND SHERATON AMBASSADOR AT 6:15 PM
Thursday November 17
Please be punctual to start the plenary on time.
8:15 - 8:25 AM
Welcome and summary of the first day
8:25 - 8:40 AM
Governor of Nuevo León - Confirmed!

Samuel García Sepúlveda
Governor of Nuevo León
Samuel Alejandro García Sepúlveda is a Mexican Politician, lawyer and financier. As of October 4, 2021, he is the Governor of Nuevo León. He previously served as senator of the Republic and local deputy in the Congress of the State of Nuevo León.
8:40 - 10:00AM
The challenge of attracting and retaining employees in the industry. Post-pandemic changes and new generations
8:40 - 9:00AM
Leveraging culture as a competitive advantage post pandemic

Steve Cadigan
Keynote Speaker
As a leader in the talent field, Steve Cadigan has dedicated his life to understanding the future of work and its implications for professionals and organizations. He has concluded that the future of work is exciting, but it will require a significant rethinking of the employer-employee relationship and a whole new understanding of what a “career” means and looks like.
- Recognized for having scaled the LinkedIn operation from 400 to 4,000 employees in 3.5 years
- Led the development of LinkedIn’s legendary company culture and led the Talent area during its highest growth period and during its Initial Public Offering
- He is an expert on how to compete for talent and win against more attractive brands with bigger budgets and higher salaries.
- Addresses how organizations must rethink how they attract and seek to retain top talent
- Author of Workquake: Embracing the aftermath of COVID-19 to create a better model of work
9:00 - 10:00 AM
The vision of the companies

Flavia Bizinella Nardon
Speaker
Flavia Nardon has worked at Gerdau for over 18 years, having worked in various areas and operations of the company in Brazil and the United States. She holds a degree in Advertising from the Federal University of Rio Grande do Sul, a postgraduate degree in Marketing from Fundação Getúlio Vargas and specialization courses at the University of South Florida and Harvard.
She has been at the forefront of the company’s cultural evolution, which began in 2014. She currently leads Gerdau’s People and Social Responsibility area globally.

Paula María Harraca
Speaker
Paula Harraca has been working for ArcelorMittal for 19 years, the world’s leading steel company. She has successfully led teams in 6 countries (Argentina, Brazil, Canada, Trinidad & Tobago, Spain and Luxembourg), developing strategic plans for change management and cultural transformation. With strong experience in the areas of People Management, Communication, Branding, Social Investment, Sustainability – ESG, Strategy, PMO, Innovation and New Business, as well as experience in strategic advice to the CEO. She has just taken over the newly created “Directorate of the Future”, which meets her mission: “My purpose is to promote transformations and humanize business. It moves me to inspire people and organizations in the search for their best version, to co-create a better future, today”.

Milena Martins
Speaker
Milena Martins is the Culture & Talent Management Global Head at Vale. Curious about human dynamics and potential inside and outside organizations, she has broad global executive experience in People, Transformation, M&A, Organizational Development, Talent Acquisition, IR/ER, Engagement, Compensation, Learning, DE & I.

Silvia Pieretti
Speaker
VP Global Talent Management – Ternium.
Silvia Pieretti currently serves as Vice President of Global Talent Management at Ternium and has more than 25 years of experience in the Human Resources area. She is a specialist in Talent Management, Change Management, Communications, Cultural Transformation, Organizational Development, and Inclusion. In her career, she has been directly involved in all the cultural integration processes for the expansion and growth of Ternium in Argentina, Mexico, Venezuela, Colombia, and Brazil.
She is a psychologist graduated from the Universidad Nacional de Rosario, she completed the “Advanced Human Resources Executive” program at the University of Michigan and the HR Management Program at the Wharton University of Pennsylvania and is certified as Senior Coaching.
She is passionate about people development and cultural change processes.

Pablo Sillas
Speaker
Pablo A. Sillas is Director of Human Relations at DEACERO and has more than 30 years of experience in HR. In addition to being a former Professor of HR at ITESM and Economics at UDEM. He has publications on various HR topics in Knowledge and Management magazines; ERIAC. He is a speaker at various HR forums for Harvard Business Review Latin America; Marcus Evans; Knowledge and Direction; IIR Spain; Forward Networking and Best Place to Work Institute.

Eduardo P. Braun
HostEduardo Braun. Author of: “People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results”.
- He has interviewed Clinton, Blair, Gorbachev, Giuliani, Greenspan and Uribe. He managed to touch their souls.
- He conducted the main interviews at the World Business Forum, in NY. He was Director of Management TV.
- He is an engineer and was a Partner of HSM. He has interacted with the great leaders of the world.
- In addition to leading Q&A sessions and panels, he would help “ground” the ideas of the speakers, drawing conclusions
10:00 - 11:20 am
Steel Industry in relation to Climate Change
10:00 - 10:30 AM
Global Warning: How the New Rules of Innovation Can Transform Businesses

Vijay V. Vaitheeswaran
Keynote Speaker
Vijay V. Vaitheeswaran is The Economist’s global energy and climate editor, responsible for coverage of the energy and utility industries, the clean energy transition, climate innovations and low-carbon technologies. He also covers climate and green infrastructure news in the US, and keeps a close eye on ESG trends as well as private sector commitments to zero carbon emissions.
He is an award-winning journalist, having previously served as the US Business Editor, and China Business Editor of the Economist. He is also chairman of The Economist Innovation Summit, a provocative series of global conferences on innovation.
10:30 - 11:20 AM
The race for renewable energies

Javier Vaquerizo
Speaker
Head of Global PPAs and Renewable Energy Solutions at Enel
He joined Enel Group at the end of 2004 through “Enel Unión Fenosa Renovables”. He has held several positions inside Enel Green Power, mainly dedicated to operational, control and energy management activities for EGP’s renewable energy portfolio in Spain and Portugal. In 2015, he became Marketing Director for Latin America. In this role, he focused on energy management for EGP’s renewable energy portfolio in Latin America, coordination of business opportunities and execution of energy sales/purchases, as well as risk management and hedging of the portfolio’s exposure to energy commodities.
In 2016, he moved to Rome, where he took over as Global Marketing Director. He is responsible for the exploration, creation, structuring and pricing of long-term PPAs worldwide, with industrial, commercial and non-traditional customers, as well as supporting pricing strategies for energy auctions.
Javier graduated in Industrial Engineering specializing in energy systems in the Universidad Politécnica de Madrid in 1999 and began his career working in responsible roles in engineering areas, mainly in the field of renewable energy.

Eduardo Sattamini
Speaker
Chief Executive and Investor Relations Officer ENGIE Brasil Energia
Vice President of Operations (Renewables) South America – ENGIE Group
Managing Director Renewables & Thermal Brazil – ENGIE Group
Sattamini is graduated in Economics from Pontifícia Universidade Católica, Rio de Janeiro where he also completed a Master’s degree in Business Administration with specialization in Finances.
He obtained the London Business School (University of London) Master in Management qualification completing the Sloan Fellowship Master Programme. He worked in the shipbuilding sector, holding various positions in shipping, shipyard and maritime support companies, among them as Managing Director of Metalnave S.A. and Chief Financial Officer of Indústrias Verolme-Ishibras S.A.
He joined ENGIE in 2000, working in the areas of management, business development and finance. He held the positions of Finance Director of Energia Sustentável do Brasil, Director for Latam of Tractebel Gás Engineering GmbH, Director of Oil and Gas of Leme Engenharia Ltda, Senior Business Development Manager of GDF Suez International, among others.
On December 21, 2009, he was elected Chief Financial and Investor Relations Officer of ENGIE Brasil Energia. He is a statutory member of the boards of directors of Itá Energética S.A., Transportadora Aliança de Gás -S.A – TAG, and Jirau Hydroelectric Power Plant. He currently holds the position of Chief Executive and Investor Relations Officer of ENGIE Brasil Energia S.A.
11:20 - 11:45 PM
Coffee Break
11:45 - 12:35 PM
Decarbonization: Disruptive Technologies

Dr. Alexander Fleischanderl
Speaker
Dr. Alexander Fleischanderl joined Primetals Technologies Austria in 1997 (before SiemensVAI 2005-2014 and VAI 1997-2004). His current position is Head of Green Steel and CTO Upstream at Primetals Technologies. He is a recognized expert in the field of sustainable iron and steel production and related topics.

César Pulido
Speaker
Cesar Pulido is Digital Solutions Director for Americas at Baker Hughes Artificial Intelligence Division. In this role he is responsible for supporting the roadmap and revenue development of Key Accounts. Cesar also act as technical and domain advisor to support growth through collaboration with Baker Hughes stakeholders and sales team to drive deep customer knowledge and position the Artificial Intelligence and Machine Learning portfolio of products and services, increasing customer engagement and footprint within core accounts in the Americas.
As a 27-year industry veteran in the O&G Industry, Cesar has a mix of skill, success and experience to drive aggressively grow the business. He joined GE O&G in 2016 as LATAM Digital Solutions Commercial Operations Director, then he moved as LATAM Bently Nevada & Control Solutions Commercial Director prior his current position.
Cesar began his career at Tenaris in 1995 where we held multiple positions in different areas (Quality, Supply Chain, Procurement and Commercial). From 2008 to 2013, he was Business Unit Director for North Sea, Scandinavia and Sub Saharan Africa based in Europe. In addition to coordinate the Key Accounts in the regions, he was responsible to implement the local content strategy through JVs and investments on manufacturing capabilities and service infrastructure.
Cesar holds a BS Industrial Engineering and a MBA from ITESM and is also currently completing his Technology and Innovation acceleration Program at MIT.

Ludmilla Milanez Carneiro e França
Moderator
Works as CO2 governance coach for the ArcelorMittal Group.
She is a Metallurgical Engineer graduated from the Federal University of Minas Gerais – Brazil.
She completed a Master in International Business in the University of Liverpool.
MBA in Sustainable and Organizational Management from FUCAPE Business School and is currently chairman of the Alacero COTEC committee.
12:35 - 13:05 PM
Green policy: Possible reconfiguration of regional trade

Rodrigo Pupo
Speaker
Rodrigo Pupo is a partner with MPA Trade Law, a Brazilian law firm specialized in international trade. His 20-year professional experience include World Trade Organization (WTO) agreements, trade policy, trade remedies, preferential trade agreements, customs, disputes, negotiations, and Brazilian legislation. More recently, Mr. Pupo has been examining the legal framework and implications of trade-related sustainability (environmental and social) measures and policies. Mr. Pupo is included in Brazil’s indicative list of panelists before the WTO, having also advised the Brazilian government in WTO disputes. Early career experience includes work as international attorney with the trade group of a leading U.S.-based law firm, practical training at the Brazilian Mission to the WTO and the Brazilian Ministry of Foreign Relations. Mr. Pupo holds an LL.M in International Legal Studies from Georgetown University Law Center, and an LL.M in International Law and LL.B from the University of São Paulo, Brazil.

Antoine Vagneur-Jones
Speaker
Antoine Vagneur-Jones heads the Trade and Supply Chains team at BloombergNEF, Bloomberg’s primary research service covering the energy transition. His analysis looks at supply chains for commodities and clean technology. Some of his most recent work looks at carbon tariffs on traded goods, clean tech manufacturing, and the emergence of an international market for low-carbon hydrogen.
He has previously worked in business development for GPSS Holdings, a Tokyo-based renewable energy developer. Prior to that, he conducted research for the Foundation for Strategic Research, a think tank in Paris. He holds degrees from the London School of Economics and SOAS, University of London.

Maria C. Gonzalez
Moderador
Under construction…
1:05 - 1:35 PM
INSPIRATIONAL KEYNOTE SPEAKER

Javier Gómez Santander
Keynote Speaker
He is a journalist, has been on the radio, was an editor and presenter of political programs on television. At age 18, he moved from Santander to Madrid to study journalism. He has worked on news programs for the Ser and La Sexta networks. He was a news writer, driver and director. However, he never stopped writing. He was a contributor and columnist for Diário Público and El Mundo, among others. From his job in the newsroom, he learned to be firm in his positions on justice and equity.
He is currently head writer and co-producer of La casa de papel, which in 2018 became the first Spanish series to win an International Emmy (Best Drama category), one of the most prestigious awards of the International Academy of Television Arts & Sciences. Streamed in 190 countries and with over 44 million viewers, it has become the most watched non-English language production on Netflix.
1:35 - 2:00 PM
FUTURE OF THE LATIN AMERICAN INDUSTRY
1:35 - 2:00 PM

Gustavo Werneck
Speaker
Gustavo Werneck is the president of Alacero and has been CEO of Gerdau since January 2018 and a member of the Company’s Board of Directors since 2019. Previously, he led the Gerdau Aceros Brasil operation, the Company’s main business in the country. He has been with the Company since 2004, having held different strategic positions, such as Corporate Director of Information Technology (CIO), Industrial Director of Gerdau India and Industrial Director of Gerdau Aceros Especiales. He is also a board member of the Instituto Aço Brasil, of Together We Are + and of Amcham (American Chamber of Commerce), and Emeritus Board Member of Conscious Capitalism. Gustavo is coordinator of Grupo Impacto, of the CEO’s Legacy (Fundação Dom Cabral).
President of Alacero
2:00 PM
CLOSING

LEARN ABOUT THE TOURIST EXPERIENCE FOR THE COMPANIONS PROGRAM AND RESERVE YOUR PLACE AT THE CANACERO AND ALACERO HONOUR DINNER.